Hens Data
Date
April 3, 2025
Client Name
Pieter Hens
Services
Website Design
Branding
Illustration
About
A complete rebranding for Hens Data Consulting.
Our Client
Challenge
Hens Data Consulting is a no-nonsense freelance service by Pieter Hens, focused on helping organizations make smarter, more efficient use of their data. Through clear strategic advice and practical optimization, the goal is simple: less clutter, more clarity. With the new branding and website, we aim to reflect that same straightforward approach—fresh, accessible design that makes the value obvious and the information easy to grasp. The website should function both as a professional presentation tool and as an extended CV.
Results
The rebranding of Hens Data Consulting highlights clarity and precision, reflecting Pieter's data-driven work. The updated identity includes a responsive Squarespace website, a redesigned invoice template and a refreshed visual system. A light color palette with a lot of whitespace to improve the readability, while a custom gradient motif represents the data flow and optimization. The subtle grain texture in illustrations were added to introduce a human element in contrast to the clean digital framework. The logo design visualizes the core offering: diverse data streams converging into a central point, representing streamlined, strategic output.
Working with Kelly was an absolute pleasure. From our first conversation to the final launch, she was thoughtful, responsive, and never hesitated to go the extra mile to make sure everything felt just right. Kelly nailed it. From branding to website design, she delivered work that was not only clean and modern but also captured exactly what I had in mind — often before I could articulate it. She's collaborative, sharp, and genuinely cares about getting it right.
Pieter Hens
Owner of Hens Data Consulting
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